Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleBenefit for Enterprises, Business and Theory.AuthorsJukl, IvanAbstractThe article reviews the book "Marketing při utváření podnikově strategie" (Marketing in the Making of Business Strategies), by M. Kašík and K. Havlíček.SubjectsMARKETING pri utvareni podnikove strategie (Book); MARKETING in the Making of Business Strategies (Book); KASIK, M.; HAVLICEK, K.; MARKETING; NONFICTIONPublicationEconomic Studies & Analyses / Acta VSFS, 2011, Vol 5, Issue 1, p97ISSN1802-792XPublication typeBook Review