Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleProducer Returns from Increased Milk Advertising.AuthorsThompson, Stanley R.; Eiler, Doyle A.AbstractPresents information on a study which assessed the effect of milk advertising on producer returns in New York City. Methodology of the study; Estimated coefficients in the study; Profitability of the expanded advertising program.SubjectsNEW York (State); NEW York (N.Y.); UNITED States; MILK advertising; PROFIT; MILK industryPublicationAmerican Journal of Agricultural Economics, 1975, Vol 57, Issue 3, p505ISSN0002-9092Publication typeArticleDOI10.2307/1238414