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- Title
TURISMO DE LUJO E INTERNET Oportunidades para las Agencias de Viajes.
- Authors
Galhanone, Renata Fernandes; Marques, Jane Aparecida; Toledo, Geraldo Luciano; Mazzon, José Afonso
- Abstract
Luxury Travel and Internet. Opportunities for Travel Agents. This paper aims to verify how internet-enabled possibilities are being exploited in the tourism industry, specifically in luxury travel agency websites, which were investigated in terms of their sales and communication features. At the same time, the actual usage of websites by luxury travel customers and prospects is analyzed, as well as their needs and wants in purchasing travel services on- and offline. Results indicate that there are still many possibilities to be exploited by travel agents in servicing the luxury traveler, which may foster communications and sales and help making services more tangible for customers and prospects.
- Subjects
TOURISM websites; INTERNET access control; DIGITAL communications; DIGITAL media; TRAVEL agents; COMMUNICATION; SALES -- Social aspects; LUXURY -- Social aspects; TRAVEL research; MANAGEMENT
- Publication
Estudios y Perspectivas en Turismo, 2010, Vol 19, Issue 6, p888
- ISSN
0327-5841
- Publication type
Article