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- Title
CHANGES IN MARKET CONCENTRATION OF MANUFACTURING INDUSTRIES 1947-1977.
- Authors
Mueller, Willard F.; Rogers, Richard T.
- Abstract
The impact on concentration of advertising and other variables is examined in a multiple regression model. The findings indicate that the positive influence of advertising observed for earlier periods continued during 1972-1977. By testing hypotheses suggested by other researchers, this paper resolves most, if not all, of the seemingly conflicting findings of researchers examining changes in concentration since 1963. The findings also strongly suggest that lagged models provide little, if any, added insight into the causes of changes in concentration.
- Subjects
HYPOTHESIS; MANUFACTURING industries; REGRESSION analysis; ADVERTISING; COMMUNICATION in marketing; INDUSTRIAL publicity
- Publication
Review of Industrial Organization, 1984, Vol 1, Issue 1, p1
- ISSN
0889-938X
- Publication type
Article
- DOI
10.1007/BF02354131