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- Title
ESTRATEGIA DE MEDICIÓN CUANTITATIVA DE NOTICIAS EN CANALES SOCIALES PARA GOBIERNOS CANTONALES DE TUNGURAHUA (ECUADOR).
- Authors
Sarzosa-Rivera, Soledad; Medina-Chicaiza, Patricio
- Abstract
This paper aims to develop a quantitative measurement strategy for news on social channels for cantonal governments in the province of Tungurahua, in Ecuador. Six phases were defined: definition of objectives, definition of criteria to be evaluated, selection of technological tools, monitoring of accounts, analysis and presentation of results, positioning alternatives. The problem that is detected is, the low positioning of the social channels of cantonal governments and the ignorance of technological tools to support this activity. Empirical and theoretical methods were used in addition to the Fanpage Karma tools for Facebook and Twitter, as well as Foller me for Twitter, which allows obtaining quantitative results.
- Publication
3C Empresa, 2018, Vol 7, Issue 1, p60
- ISSN
2254-3376
- Publication type
Article
- DOI
10.17993/3cemp.2018.070133.60-77