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- Title
Transversal Korean Waves: Speculating on the Next Wave With Netflix and Korean Gaming.
- Authors
TAE-JIN YOON; YAEWON JIN
- Abstract
This article examines the potential collaboration between Netflix and the Korean gaming industry and how it could impact the Korean Wave. Using the concept of transversality, it explores hypothetical directions of collaboration that could create a new facet of the Korean Wave, called Transversal Korean Waves. This collaboration could blur the boundaries between virtual and physical reality, integrate content and form into a metaverse, and establish a new digital economy and ethics. This study also contends that this new wave challenges the notion of cultural product ownership and encourages collaboration across boundaries. The article concludes that transversal Korean Wave's sociocultural implications lie in rediscovering cultural marginalities that were left out in the fast adaptation to universality.
- Subjects
COMMUNICATION; JOURNALISM; MASS media; NETFLIX (Web resource); GAMBLING industry
- Publication
International Journal of Communication (19328036), 2023, Vol 17, p7040
- ISSN
1932-8036
- Publication type
Article