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- Title
Measuring ROI: Is It Worth It?
- Authors
Thomas, Richard K.
- Abstract
An interview with several marketing consultants regarding the concept of return on investment (ROI) for healthcare marketing is presented. David Marlowe provides a definition of ROI. Daniel Fell discusses standardized methods of measuring ROI. Sheb L. True discusses inherent barriers in healthcare that prevent effective measurement of ROI. INSETS: A CLOSER LOOK: David Marlowe;A CLOSER LOOK: Daniel Fell;A CLOSER LOOK: Sheb L. True;A CLOSER LOOK: Chuck McLeester
- Subjects
TRUE, Sheb L.; FELL, Daniel; MARLOWE, David; MARKETING consultants; CAPITAL investments; RATE of return; MEDICAL care
- Publication
Marketing Health Services, 2002, Vol 22, Issue 3, p33
- ISSN
1094-1304
- Publication type
Interview