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- Title
Gap Analysis Between Customer's Expectation and Current Provisions of Indian Life Insurance Industry.
- Authors
Ray, Subhasis; Ali, Shahid
- Abstract
The Life Insurance Industry in India is on the rise. With less than 40% of the insurable population being insured, the potential for growth for this industry is inevitable. With increased number of private players currently in the market, the going will be tough, but surely it will be rewarding for those who can align their products with consumer's expectation. This paper makes an attempt to identify the gap between available and desired features in terms of existing products and services in life insurance. This paper also gauges general awareness about life insurance, investigates reasons for buying life insurance and finds preferred tenure and age cut off for entering into a life insurance.
- Subjects
INDIA; LIFE insurance; LIFE insurance companies; INVESTMENT products; MARKETING
- Publication
ICFAI Journal of Consumer Behavior, 2008, Vol 3, Issue 3, p33
- ISSN
0973-3760
- Publication type
Article