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- Title
Fostering a Better Health Care Market.
- Authors
Hays, Robert D.; Mardon, Russel E.
- Abstract
This article presents a case study that examines the attitudes of Florida consumers towards a guidebook put together by the Florida Agency for Health Care Administration (AHCA) titled "Consumer Guide to Health Plans." The study is designed to provide guidelines for individuals or organizations that are interested in providing the general public with information on health care plans. It examines which methods are most effective in presenting consumers with useful data.
- Subjects
MEDICAL care research; CONSUMER attitudes; FLORIDA. Agency for Health Care Administration
- Publication
Marketing Health Services, 1997, Vol 17, Issue 3, p45
- ISSN
1094-1304
- Publication type
Case Study