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- Title
The Journal of Marketing Education: Past, Present, and Future.
- Authors
Gray, Deborah M.; Peltier, James W.; Schibrowsky, John A.
- Abstract
The Journal of Marketing Education (JME) was launched almost 35 years ago. In this invited article, we review JME’s long and distinguished history. For historical perspective, we will lean heavily on the words of JME editors (including special issue editors); this focus adds context for the past and helps project the future. As a descriptive tool, we highlight key trends as they emerged over the years, and we offer a categorization rubric for simplifying cross-era comparisons. We also spotlight the most active authors over the years, note JME outstanding articles of the year, and highlight the most frequently cited articles. In presenting this historical review, we first discuss the methodology used for creating categorical areas and then present the findings for each of the four eras. We then provide an overview of each area and cross-era trend assessment. And finally, we conclude with future research directions.
- Subjects
JOURNAL of Marketing Education (Periodical); MARKETING education; MARKETING periodicals; COURSE content (Education); EXPERIENTIAL learning; EDUCATIONAL technology
- Publication
Journal of Marketing Education, 2012, Vol 34, Issue 3, p217
- ISSN
0273-4753
- Publication type
Article
- DOI
10.1177/0273475312458676