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- Title
Primitive Aspects of Consumption in Modern American Society.
- Authors
Hirschman, Elizabeth C.
- Abstract
This article challenges the widely held assumption that the United States of America possesses a society characterized by modern values and a secular consumption ethic. Drawing upon concepts and techniques utilized by cultural anthropologists in the study of nonindustrialized societies, evidence is presented to support a view of U.S. consumption as an outlet for spiritual expression and the preservation of ethnic heritage. Humanistic research approaches such as participant observation are advocated.
- Subjects
CONSUMPTION (Economics); MODERN society; TECHNOLOGICAL innovations; SOCIAL values; SPIRITUALITY; ETHNICITY; CONSUMER behavior; MANNERS &; customs; GENEALOGY; ETHNIC groups; HETEROGENEITY
- Publication
Journal of Consumer Research, 1985, Vol 12, Issue 2, p142
- ISSN
0093-5301
- Publication type
Article
- DOI
10.1086/208503