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- Title
O processo de planejamento de vendas e operações (S&OP) em uma empresa de serviços de telecomunicações: um estudo de caso exploratório.
- Authors
Pereira Fernandes, Mariana de Oliveira; Carlos Domingos, Jean; de Castro Maia, Leonardo Caixeta
- Abstract
The integration between sales and operations helps the company to operate at its maximum capacity, optimize the use of its assets and obtain a higher level of service. The objective of this work is to carry out a case study by reporting the S & OP process of a telecommunications services company and comparing it with the literature, describing the motivations for use, the barriers encountered in the process and the main benefits. A bibliographic research was carried out, followed by a case study, which involved interviews with the main participants of the process, non-participant observations in process meetings and analysis of S & OP documents. Among the main motivations that led the company to adopt this process were to improve capacity and demand sizing and to reduce costs throughout the entire product chain. The greatest challenges in the use were to achieve the cultural change required by the insertion of the S & OP in the company, the breakdown of paradigms due to the implementation of new controls and the discipline in the deadlines that the process demands. As a result, there was an increase in the availability of essential information for decision-making, greater visibility of the organization's bottlenecks, the rapprochement between the various departments, the reduction of operational costs and the reduction of the delivery time of the service to the final customer. It was observed that the process applied to the company follows, almost completely, the concepts verified in the literature.
- Publication
GeSec: Revista de Gestao e Secretariado, 2020, Vol 11, Issue 1, p201
- ISSN
2178-9010
- Publication type
Article
- DOI
10.7769/gesec.v11i1.888