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- Title
Co-Viewing Effects of Ethnic-Oriented Programming.
- Authors
Banjo, Omotayo O.; Appiah, Osei; Wang, Zheng; Brown, Christopher; Walther, Whitney O.
- Abstract
Entertainment consumption is often shared with others, whether friends or strangers. Whereas most co-viewing scholarship has examined parent–child viewing, few have examined viewing among in-group and out-group members. The present study explores in-group and out-group responses to racial comedy featuring disparaging information about the in-group. Findings suggest that Blacks report a more positive attitude, greater perceived similarity, and identification when viewing racially charged comedy with Black in-group members than when viewing with White out-group members. White viewers display no differences in their responses to television comedy based on whether they were viewing with in-group members or out-group members. Implications are discussed.
- Subjects
MASS media &; race relations; GROUP identity; STEREOTYPES in mass media; RACIAL identity of Black people; RACIAL identity of white people; BLACK white differences
- Publication
Journalism & Mass Communication Quarterly, 2015, Vol 92, Issue 3, p662
- ISSN
1077-6990
- Publication type
Article
- DOI
10.1177/1077699015581804