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- Title
The ecological conscious consumer behaviour: are the activists different?
- Authors
Brochado, Ana; Teiga, Nídia; Oliveira‐Brochado, Fernando
- Abstract
In recent decades, concern about the environment has been increasing. Many individuals are now more worried about their purchasing behaviour and the consequences their actions could have for the environment. Managers are becoming more committed to responding to individual needs and desires in a responsible way, taking into account possible environmental damage. Previous studies concentrated more on explaining this phenomenon through demographic variables, but the trend now is towards explaining this through psychographic and environmental variables, which have already been shown to be the most significant in this context. This study sought to establish the relationship between activists and ecologically conscious consumer behaviour (ECCB) by analyzing the profile of green consumers (i.e. demographic and psychographic variables). To reach this objective, an online survey was conducted. The results of data analyses support the conclusion that activism is the strongest predictor of ECCB.
- Subjects
CONSUMER behavior -- Environmental aspects; CONSUMER activism; PSYCHOGRAPHICS; CONSUMER activists; ENVIRONMENTALISTS
- Publication
International Journal of Consumer Studies, 2017, Vol 41, Issue 2, p138
- ISSN
1470-6423
- Publication type
Article
- DOI
10.1111/ijcs.12321