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- Title
Content Creation Spans All Aspects of J-Programs.
- Authors
Marron, Maria B.
- Abstract
The article focuses on the dominance of content creation and storytelling in communication in 2014, when a 22 percent growth in public relations specialists was seen in the past ten years leading to the year compared to the 17 percent loss suffered in the number of reporters. Topics discussed include the success achieved by beverage manufacturer Coca-Cola with its digital magazine "Journey" and how the shift is a sign for the need to integrate and converge content creation in journalism.
- Subjects
JOURNALISM; STORYTELLING in business; CONTENT analysis; JOURNALISTS; BRANDING (Marketing); EMPLOYMENT
- Publication
Journalism & Mass Communication Educator, 2014, Vol 69, Issue 4, p347
- ISSN
1077-6958
- Publication type
Article
- DOI
10.1177/1077695814558401