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- Title
Life Insurance Policy Preferences - A Study Using Logit Regression.
- Authors
Ramesh, A.; Murthy, S. Sreenivasa; Kumar, P. Vijay
- Abstract
India currently accounts for about 2 per cent of the world's life insurance premiums, although being the second most populated nation. Privatisation and product innovations have provided lot of choice for the customers. Life insurance Corporation of India (LIC) is currently market leader with nearly five decades of existence and enjoys enormous trust among the investors. Current study aims to explore the influence of demographic and psychographic variables on life insurance purchase as there are very few studies conducted in the Indian context. The study using robust method of logit regression, finds that demographic variables (age, tax assesse and non-tax assesse, and age) are found significant when predicting preference towards LIC and private life insurance organizations.
- Subjects
LIFE insurance policies; LIFE insurance premiums; PRIVATIZATION; INNOVATIONS in business; LIFE Insurance Corp. of India; REGRESSION analysis
- Publication
Aweshkar Research Journal, 2017, Vol 22, Issue 1, p145
- ISSN
0974-1119
- Publication type
Article