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- Title
Reciprocal Accommodation: A Model for Reducing Gender Bias in Managerial Communication.
- Authors
Baker, Margaret Ann
- Abstract
Because the intricacy of language suggests that it both creates and reflects women's roles in society, reciprocal accommodation may be the best way for women to achieve influential positions in management. Reciprocal accommodation is a collaborative process whereby women practice empowering communication strategies while those already in positions of authority actively acknowledge women's right to those strategies and the power they represent.
- Subjects
COMMUNICATION in management; WOMEN executives; BUSINESS communication; COMMUNICATION accommodation theory; RECIPROCITY (Psychology); SEX differences (Biology); SOCIOLINGUISTICS; SELF-efficacy; MANAGEMENT; SEX discrimination; COMMUNICATIONS research; EMPLOYEE empowerment
- Publication
Journal of Business Communication, 1991, Vol 28, Issue 2, p113
- ISSN
0021-9436
- Publication type
Article
- DOI
10.1177/002194369102800203