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- Title
Contenidos digitales: aporte a la definición del concepto.
- Authors
Villegas García, Margarita María; Castañeda Marulanda, Walter
- Abstract
This article seeks to contribute to the discussion of the topic of digital content which combines several guidance modes including images, texts, sounds or emoticons to configure communicative intentions, becoming a tool used by both common users and organizations and brands that seek a presence in digital media, especially in virtual social networks. In the research that motivated this article called "Proposal of thematic implementation in creating digital content for social networks. Case: of Visual Design program at Universidad de Caldas"2, it was found that, despite the fact that there is enough information regarding the structure of digital content, it is necessary to consolidate its definition, particularly in areas such as communication and design to reach agreement on its concept and communicative function that serves as a contribution to these disciplines. The documentary research showed that the notion of digital content is in full development and theoretical reflection is relevant to help define the scope, as well as the narrowing of its concepts thinking about their appropriation to use them as an instrument of the project activity of design. To contribute to the definition of the concept of digital content, aims at facilitating the processes of creation and allows understanding the business communication dynamics that can be generated in the so-called Social Media. This aspect will favor the acting of the designer contributing with their skills in a field which at the time of the research has been marginalized of competences with which visual designers at Universidad de Caldas are trained. This research was conducted using a qualitative approach, reflecting from theoretical inputs of design and communication theories. In addition, instruments were made and implemented under the closed interview technique to a focus group of Visual design students from Universidad de Caldas. The empirical work showed that, despite the popularization of digital content, its meaning is imprecise which has as a consequence the limitation of its powers, its conceptualization, development and implementation from the academic point of view.
- Subjects
BUSINESS communication; VIRTUAL networks; SOCIAL networks; DIGITAL media; DESIGN students; VIRTUAL communities
- Publication
Kepes, 2020, Vol 17, Issue 22, p257
- ISSN
1794-7111
- Publication type
Article
- DOI
10.17151/kepes.2020.17.22.10