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- Title
CREDIBILIDADE EMPRESARIAL: UMA REVISÃO BIBLIOGRÁFICA DOS CONCEITOS E DAS METODOLOGIAS DE PESQUISA.
- Authors
Rambalducci, Priscila Stawski; Borinelli, Benilson; de Oliveira, Bernardo Carlos S. C. M.
- Abstract
This paper examines the scientific contributions on the subject of business credibility, addressing the concepts, dimensions and methods promoted by them. Despite the growing importance of this issue, coupled with issues such as consumer behavior, socio-environmental responsibility and sustainable consumption, it is still little discussed and studied in Brazil. Based on a literature review, the study uses mainly sources from the international literature. It was found that the dimensions that make up credibility are based on two models: the source attractiveness model, which relates to the physical attractiveness of the communicator of a message; and the credibility model, evidencing the credibility that consists of the dimensions of competence and reliability. Among the methods, it was found that the quantitative approach is the most frequently used one, emphasizing the influence of the company's credibility on attitudes involving the brand and advertising, as well as purchasing intent. The following study variables are emphasized: gender, involvement with the product, product category and socioeconomic status; the context in which each company operates; cognitive and affective factors; the organization's perception; the perception of issues involving the organization and the perception that consumers have of themselves.
- Subjects
BRAZIL; TRUTHFULNESS &; falsehood; CORPORATE image; CONSUMER behavior; ENVIRONMENTAL responsibility; CONSUMPTION (Economics)
- Publication
Revista Alcance, 2012, Vol 19, Issue 3, p381
- ISSN
1413-2591
- Publication type
Article