Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleA Global Consumer Culture Perspective on the Fresh Start Mindset.AuthorsStrizhakova, Yuliya; Coulter, Robin; Price, Linda L.SubjectsCONSUMER culture theory; WORLD culture; CONSUMER behavior; ORGANIZATIONAL citizenship behavior; COCA Cola (Trademark)PublicationAdvances in Consumer Research, 2020, Vol 48, p717ISSN0098-9258Publication typeArticle