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- Title
"These Are A Few of My Favorite Things" Toward an Explication of Attachment as a Consumer Behavior Construct.
- Authors
Schultz, Susan E.; Kleine III, Robert E.; Kernan, Jerome B.
- Abstract
It is no revelation that consumers possess objects to which they are strongly and weakly attached. However, what attachment is and where it comes from is incompletely understood. This paper presents an initial effort to formalize attachment as a consumer behavior construct. We combine insights from the self-development literature and recent studies about possession attachment to advance a working definition of attachment. The results of an exploratory study are presented. The findings support the proposed definition and dimensions — integration, individuation, and temporal orientation — of attachment.
- Subjects
CONSUMER behavior; CONSUMER attitudes; AUTODIDACTICISM; ATTACHMENT behavior; INDIVIDUATION (Psychology); CONSUMER research; MARKETING research; CONSUMER profiling; ATTITUDE (Psychology); SENTIMENTALISM
- Publication
Advances in Consumer Research, 1989, Vol 16, Issue 1, p359
- ISSN
0098-9258
- Publication type
Article