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- Title
Selection of Health Insurance by an Employee Group in Northern California.
- Authors
Piontkowski, Dyan; Butler, Lewis H.
- Abstract
Enrollment trends for a large employee group were analyzed to determine the extent to which consumers chose Blue Cross or Health Maintenance Organization (HMO) health insurance under various premium differentials. Data were collected from employment records of six University of California campuses for the period 1967 to 1978. Enrollment in the Kaiser Foundation Health Plan can HMO) more than doubled during this period while enrollment in Blue Cross remained relatively stable. This increased preference for Kaiser coverage was associated with a concurrent relative rise in costs to employees of Blue Cross coverage. These data suggest that consumers are Sensitive to insurance costs. and that given the opportunity HMOs can compete effectively with traditional health insurance.
- Subjects
CALIFORNIA; HEALTH insurance; BLUE Cross &; Blue Shield Association; HEALTH Maintenance Organization (Organization); EMPLOYEES; COLLEGE campuses; KAISER Foundation Health Plan Inc.; CONSUMERS; MEDICAL care costs
- Publication
American Journal of Public Health, 1980, Vol 70, Issue 3, p274
- ISSN
0090-0036
- Publication type
Article
- DOI
10.2105/AJPH.70.3.274