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- Title
Image Consumption: The Study of Bridal Photography, Semiotic, and Feminine.
- Authors
Jin-Tsann Yeh; Chyong-Ling Lin
- Abstract
The growth of the bridal photography industry could be a miniature of Taiwanese anthrop-sociology development records. In the past, the conservative bridal photography showed exaggerative make-up and bridal costumes that represented a semiotic of contemporary fashion. However, along with the import of Western information a new aesthetic awoke and educated Taiwanese women to reach an ideal state of self-confidence and autonomy. The research was drawn on the premise that the awareness of feminism was an effect of media exposure to women of new images and an overall development of anthrop-sociology as well. A researcher developed survey instrument and a visiting survey were designed and used to collect data from 550 randomly selected customers from the cluster of bridal photography salons. The finding revealed that modern Taiwanese women thought that they could be independent decision makers and were keen-witted and capable. They would ask for bridal photography based on the value of commemoration and self-expression and agreed that bridal photography represented beauty, romance, and happiness. Also, bridal magazines and friends'/relatives' recommendations were the best information resources.
- Subjects
TAIWAN; WEDDING photography; TAIWANESE people; FEMININITY; FEMININE identity; COMMERCIAL photography; IMAGE; MANNERS &; customs
- Publication
Advances in Consumer Research, 2006, Vol 33, Issue 1, p345
- ISSN
0098-9258
- Publication type
Abstract