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- Title
THE VIRTUOUS CORPORATION: ON CORPORATE SOCIAL MOTIVATION AND LAW.
- Authors
Azgad-Tromer, Shlomit
- Abstract
Above and beyond their traditional financial roles, contemporary corporations increasingly assume a normative role, promoting social agendas. The myriad normative roles assumed by the corporation, from profit-centered corporate goodness to environmental and human rights corporate agendas and to corporate philanthropy, comprise an emerging corporate social identity. This article asks what induces corporations to pursue social agendas and provides an initial taxonomy for corporate social motivation showing that the incentives to pursue normative corporate conduct are often rooted in the business purpose itself. Central policy challenges are discussed, outlining the promise and the peril of emerging corporate social identities.
- Subjects
SOCIAL responsibility of business; MOTIVATION (Psychology); CORPORATE finance
- Publication
University of Pennsylvania Journal of Business Law, 2017, Vol 19, Issue 2, p341
- ISSN
1945-2934
- Publication type
Article