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- Title
Small Retailer Perspectives of the 2009 Women, Infants and Children Program Food Package Changes.
- Authors
Gittelsohn, Joel; Laska, Melissa N.; Andreyeva, Tatiana; Foster, Gary; Rose, Donald; Tester, June; Lee, Seung Hee; Zenk, Shannon N.; Odoms-Young, Angela; McCoy, Tara; Ayala, Guadalupe X.
- Abstract
Objective: To understand vendor perspectives regarding changes made in 2009 to the Special Supplemental Nutrition Program for Women, Infant, and Children (WIC) food package. Methods: Fifty-two in-depth, qualitative interviews with owners or managers of small stores in 8 urban areas across 7 states conducted 6-12 months after the changes. Results: Store owners experienced implementation challenges, but felt the changes increased the number of customers, sales, and profits. Conclusion: This research provides vendor perspectives on the 2009 WIC policy changes and may enhance policy implementation directed at increasing healthy food availability, particularly in urban communities.
- Subjects
UNITED States; DECISION making; DIET; FOOD packaging; INTERVIEWING; EVALUATION of medical care; HEALTH policy; RESEARCH funding; SALES personnel; QUALITATIVE research; GOVERNMENT programs; PATIENTS' attitudes; NUTRITIONAL status
- Publication
American Journal of Health Behavior, 2012, Vol 36, Issue 5, p655
- ISSN
1087-3244
- Publication type
Article
- DOI
10.5993/AJHB.36.5.8