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- Title
Reducing self-control depletion effects through enhanced sensitivity to implementation: Evidence from fMRI and behavioral studies
- Authors
Hedgcock, William M.; Vohs, Kathleen D.; Rao, Akshay R.
- Abstract
Abstract: Research suggests self-control relies on a limited set of resources that can be diminished by use. Recent theories posit that there are two stages of self-control: recognizing the need for control and implementing controlled responses. We conducted a functional magnetic resonance imaging experiment and an intervention experiment to investigate whether one or both stages were affected by the prior exercise of self-control. Results from both experiments indicated that only the implementation stage was affected. Further, we demonstrate that self-control can be increased by an intervention designed to boost implementation, as opposed to the recognition of the need to control one''s responses.
- Subjects
SELF-control; MAGNETIC resonance imaging of the brain; BEHAVIORAL assessment; REACTION time; ELECTROENCEPHALOGRAPHY; CONSUMER behavior
- Publication
Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, Vol 22, Issue 4, p486
- ISSN
1057-7408
- Publication type
Article
- DOI
10.1016/j.jcps.2012.05.008