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- Title
'What are people watching in your area?': Interrogating the role and reliability of the Netflix top 10 feature.
- Authors
Scarlata, Alexa
- Abstract
Netflix's status as a personalised service has been central to its business proposition and brand. However, recent changes to include community-based metrics within the user interface – such as the 2020 addition of a national top 10 feature – denote a shift in corporate strategy from personalisation to communal discovery. This article uses a critical communications and media industry studies approach to consider both the data being produced by the top 10 ranking and the broader industrial function of the list, especially within a longer history of audience measurement.
- Subjects
NETFLIX Inc.; BUSINESS planning; BRANDING (Marketing); MASS media; MASS media industry
- Publication
Critical Studies in Television, 2023, Vol 18, Issue 1, p7
- ISSN
1749-6020
- Publication type
Article
- DOI
10.1177/17496020221127183