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- Title
Les relations fournisseurs distributeurs dans la grande distribution en Chine : les pratiques comparées de deux grandes enseignes, Hualian et Carrefour.
- Authors
Xueming Liu; Baudet, Isabelle; Duyck, Jean-Yves; Jaussaud, Jacques
- Abstract
Starting nearly from zero twenty years ago, modern-style distribution has been developing rapidly in China since the 1990s. Top international players in this field, such as Wal-Mart or Carrefour, have actively participated in this development and successfully established on the Chinese market. This contribution investigates the supplier - distributor relationship in China, on the basis of qualitative interviews carried out in 2005 with 16 suppliers of a Chinese mass retailer, Hualian, and of Carrefour in China. The main objective of this research was to establish whether Carrefour had kept their standardized practices such as developed in France for instance, or whether, as might be expected, they had to adapt to the local context and the behaviour of Chinese suppliers.
- Subjects
CHINA; DEALERS (Retail trade); SUPPLIERS; SUPPLIER relationship management; RETAIL stores; MARKETING
- Publication
Revue Management et Avenir, 2009, Issue 21, p172
- ISSN
1768-5958
- Publication type
Article
- DOI
10.3917/mav.021.0172