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- Title
THE DIALECTICS OF JAPANESE OVERSEAS TOURISTS: TRANSFORMATION IN HOLIDAY MAKING.
- Authors
Takai-Tokunaga, Noriko
- Abstract
This research examines transformational process of tourist experience in the context of fast changing Japanese outbound tourism. The Western perspective of this market is predominantly that of organized mass tourists. However, as the market matures, a diverse style of overseas holiday making among the Japanese becomes increasingly evident: more independent and versatile tourists have recently emerged. A qualitative approach based on the constructivist perspective was chosen because a standardized survey research was recognized as being neither able to reveal the complex and interwoven processes and mechanisms of such transformation nor an evolutionary scenario of the Japanese outbound market. Semistructured interviews were conducted with 17 Japanese citizens who had holidayed to Britain. Thematic coding and narrative analysis were applied to the interview data to identify essential thematic domains for understanding critical factors that have affected their transformation of holiday making. It was recognized that the Japanese tourist lives through a dialectical-optimizing transformational process of holiday making in order to seek an optimal holiday experience. Collective changes and recent trends in Japanese outbound tourism may reflect an aggregation of such an individual's transformational process.
- Subjects
UNITED Kingdom; TOURISM research; JAPANESE people; OUTBOUND tourism; OUTBOUND travel; INTERNATIONAL tourism; QUALITATIVE research; TRAVEL
- Publication
Tourism Review International, 2007, Vol 11, Issue 1, p67
- ISSN
1544-2721
- Publication type
Article
- DOI
10.3727/154427207784771905