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- Title
SATISFACTORY PROFITS AS A GUIDE TO FIRM BEHAVIOR: COMMENT.
- Authors
Markwalder, Don
- Abstract
The article comments on the article published in the journal "Organizational Factors in the Theory of Oligopoly" regarding the satisfactory profits as a guide to firm behavior. Based on the analysis of the study a firm finds itself with an unsatisfactory profit record will seek to reduce costs, or expands sales or both. The author has concluded without testing the analysis that the firms having both a satisfactory profit record and a satisfactory cost history will not be so likely to search for new sales opportunities as will firms having unsatisfactory profits or unsatisfactory cost and firms having unsatisfactory records on both profits and costs will be those most likely to search for new sales possibilities.
- Subjects
CORPORATE profits; OLIGOPOLIES; PERIODICALS; MONOPOLIES; COMPETITION; COST control; INDUSTRIAL costs; SALES; COMMERCE
- Publication
Quarterly Journal of Economics, 1959, Vol 73, Issue 4, p682
- ISSN
0033-5533
- Publication type
Article
- DOI
10.2307/1884311