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- Title
Evolving a Value Chain to an Open Innovation Ecosystem: Cognitive Engagement of Stakeholders in Customizing Medical Implants.
- Authors
Randhawa, Krithika; West, Joel; Skellern, Katrina; Josserand, Emmanuel
- Abstract
While open innovation ecosystems allow a firm to harness external sources of value creation, these external ties can also constrain its ability to adapt its innovation strategy to pursue new opportunities. This article looks at how an incumbent firm approached such constraints, and used cognitive artifacts to transform its value chain into a collaborative ecosystem. It examines the case of a 3D printing-enabled shift to mass customization of orthopedic medical implants. The results demonstrate how firms can use artifacts to build a shared understanding across heterogeneous stakeholders as they explore and develop new open innovation models, and how this process can be managed flexibly to avoid adopting a locally (rather than globally) optimal strategy.
- Subjects
VALUE chains; OPEN innovation; STAKEHOLDERS; VALUE creation; INNOVATIONS in business; ORTHOPEDIC implants; THREE-dimensional printing; MASS customization
- Publication
California Management Review, 2021, Vol 63, Issue 2, p101
- ISSN
0008-1256
- Publication type
Article
- DOI
10.1177/0008125620974435