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- Title
Advertising Seizes Control of Life: Berlin Dada and the Power of Advertising.
- Authors
Simmons, Sherwin
- Abstract
Tim article examines Berlin Dada's interacting ssith advertising and popular culture, situating it within art's increasingly complex relationship tn the mass produced commodity during the century's second decade. Changing commercial practices within the art world contributed to an increasingly overt commodification of art, while art 55 as also railed upon to market mass- produced commodities. The Berlin Dadaists were deeply emneshed in these changing conditions of art, as well as with the modern practice uf propaganda which emerged from advertising during the war. They turned brandnames and slogans into pnetie concepts, erestsng montages intended to snss chaos svithin and encourage resistance to an economic pnhtiral order that ssas still negutiating its relationship svith the mass media and advertising. The Dadaists believed that real snein political entities ssere inereasingl\ embodied and mnbihzed through visual signs, a practice that intensified during the res nlsstion. The article examines Berlin Dada's effort to understand aasd respond to this emerging practice, an effort emeial to Dada's viability as social and artistic critique.
- Subjects
DADAISM in literature; DADAIST literature; PROPAGANDA; POPULAR culture; ADVERTISING copy; DADAISM; PUBLICITY; MASS markets; WAR in art
- Publication
Oxford Art Journal, 1999, Vol 22, Issue 1, p119
- ISSN
0142-6540
- Publication type
Article
- DOI
10.1093/oxartj/22.1.119