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- Title
INTEGRUOTASIS POŽIŪRIS Į KONKURENCINĮ PRANAŠUMĄ.
- Authors
Ragelskaja, Edita; Korsakienė, Renata
- Abstract
Environmental changes and globalization of markets make an impact on intense competition in almost all business sectors. Evolutionary changes influence companies to leam, adequately react, adapt to environmental changes and to change themselves. Such a situation has revealed the problems of competitive advantage of industry companies. Therefore the focus to the factors impacting competitive advantage is seen as timely and relevant. The authors of the paper analyze approaches to competitive advantage and the factors impacting competitive advantage. The integrated model of competitive advantage is proposed in the paper.
- Subjects
GLOBAL environmental change; GLOBALIZATION; ECONOMIC competition; PRIVATE sector; BUSINESS enterprises; COMPETITIVE advantage in business
- Publication
Science: Future of Lithuania / Mokslas: Lietuvos Ateitis, 2011, Vol 3, Issue 4, p70
- ISSN
2029-2341
- Publication type
Article
- DOI
10.3846/mla.2011.072