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- Title
Content Development as a Catalyst For Listeners Participation in Community Radio Programming: Lessons From Forte FM.
- Authors
BAMIGBOYE, Foluke B.; OSUNKUNLE, Oluyinka
- Abstract
Content development serves as a catalyst for motivating listener participation and creating inclusive platforms for marginalized community members to contribute program ideas, which can be adopted by community radio stations globally. In South Africa, numerous community radio stations play a crucial role in informing and educating their target audiences. However, not all listeners, especially those tuned into specific developmental programming within the community radio landscape, are granted the privilege to actively participate in Forte FM's developmental programs to address their specific needs. This lack of grassroots participation and limited involvement of listeners in the developmental activities of community radio stations has led to apathy. The involvement of the general population is essential for fostering development and creating avenues for sustainable projects. This paper employs participatory communication theory to examine content development to promote listener participation in community radio programming and development initiatives. As community radio stations bear the social responsibility of serving their local communities, they should encourage the creation of more developmental programs and greater community participation in their media content and development activities. This approach can enhance the sustainability of community projects through bottom-up engagement and participation.
- Subjects
SOUTH Africa; COMMUNITY radio; RADIO programming; COMMUNITY involvement; RADIO audiences; RADIO stations; LOCAL mass media; DEVELOPMENTAL programs
- Publication
Global Media Journal: Turkish Edition, 2023, Vol 14, Issue 27, p1
- ISSN
1309-7601
- Publication type
Article