We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Analysis of Outlets Retail Market Based on Chinese Tourists.
- Authors
Jingyu DAI; Hongyu DAI; Yutong XIE
- Abstract
Outlets are a new challenge to the retail industry after the continuous development of the market economy. However, academic research on outlets is very scarce. The purpose of this research is ta study the relationship between outlets5 marketing methods and customer perception. This research cooperates with Shanghai International Fashion Education Center (SIFEC), and conducts convenience sampling on the research objects as the samples. By using quantitative research methods and questionnaire survey tools, the researchers studied the relationships among experience marketing, perceived value, customer satisfaction and loyalty of customers to outlets. The research found that outlets5 experience marketing will influence customer perceived value effectively and affect consumer satisfaction and localty indirectly.
- Subjects
QUANTITATIVE research; QUESTIONNAIRES; CONSUMERS; DATA protection; INFORMATION technology
- Publication
Journal of Donghua University (English Edition), 2020, Vol 37, Issue 3, p263
- ISSN
1672-5220
- Publication type
Article