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- Title
Buy Those Home Furnishings And Get That Vacation, Too.
- Abstract
The article announces that Milliken and Co. and Eastern Airlines are giving away vacations to consumers who buy select Milliken and Co. home furnishing products. Tom Malone, president of Milliken and Co.'s interior furnishings division, states that the idea for this promotion came from studying market trends that show that consumers tend to choose between going on a vacation or buying new home furnishings. The promotion will run until December 15, 1983, and tickets will be honored until June 30, 1984.
- Subjects
HOME furnishing advertising; AIRLINE advertising; MILLIKEN &; Co.; EASTERN Air Lines Inc.; HOME furnishings marketing; MALONE, Thomas C.
- Publication
Textile Chemist & Colorist, 1983, Vol 15, Issue 8, p13
- ISSN
0040-490X
- Publication type
Article