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Pretest Market Models: A Critical Evaluation.
- Published in:
- Journal of Product Innovation Management, 1986, v. 3, n. 2, p. 86, doi. 10.1016/0737-6782(86)90031-7
- By:
- Publication type:
- Article
Inferring Market Structure from Customer Response to Competing and Complementary Products.
- Published in:
- Marketing Letters, 2002, v. 13, n. 3, p. 221, doi. 10.1023/A:1020222821774
- By:
- Publication type:
- Article
Multiple-Category Decision-Making: Review and Synthesis.
- Published in:
- Marketing Letters, 1999, v. 10, n. 3, p. 319, doi. 10.1023/A:1008143526174
- By:
- Publication type:
- Article
Consideration Set Influences on Consumer Decision-Making and Choice: Issues, Models, and Suggestions.
- Published in:
- Marketing Letters, 1991, v. 2, n. 3, p. 181, doi. 10.1007/BF00554125
- By:
- Publication type:
- Article
A marketer's view of competition and antitrust.
- Published in:
- Antitrust Bulletin, 2007, v. 52, n. 1, p. 95, doi. 10.1177/0003603X0705200106
- By:
- Publication type:
- Article
A SIMULATION COMPARISON OF METHODS FOR NEW PRODUCT LOCATION: COMMENTARY REPLY.
- Published in:
- Marketing Science, 1987, v. 6, n. 2, p. 206, doi. 10.1287/mksc.6.2.182
- By:
- Publication type:
- Article
A SIMULATION COMPARISON OF METHODS FOR NEW PRODUCT LOCATION.
- Published in:
- Marketing Science, 1987, v. 6, n. 2, p. 182, doi. 10.1287/mksc.6.2.182
- By:
- Publication type:
- Article
Composite Branding Alliances: An Investigation of Extension and Feedback Effects.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 4, p. 453, doi. 10.2307/3152216
- By:
- Publication type:
- Article
MANAGING BRAND EQUITY.
- Published in:
- 1993
- By:
- Publication type:
- Book Review
Substitution in Use and the Role of Usage Context in Product Category Structures.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 281, doi. 10.2307/3172864
- By:
- Publication type:
- Article
THE SPSS[supx] GUIDE TO DATA ANALYSIS.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 159, doi. 10.2307/3150681
- By:
- Publication type:
- Article
. . . COMPUTER ABSTRACTS.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
Limitations of Incremental Search in Media Selection.
- Published in:
- Journal of Marketing Research (JMR), 1970, v. 7, n. 1, p. 101, doi. 10.2307/3149514
- By:
- Publication type:
- Article
Goal-Derived Categories and the Antecedents of Across-Category Consideration.
- Published in:
- Journal of Consumer Research, 1996, v. 23, n. 3, p. 240, doi. 10.1086/209480
- By:
- Publication type:
- Article
Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity.
- Published in:
- Journal of Consumer Research, 1987, v. 13, n. 4, p. 520, doi. 10.1086/209085
- By:
- Publication type:
- Article
Competitive Market Structure Analysis: A Comment on Problems.
- Published in:
- Journal of Consumer Research, 1984, v. 11, n. 3, p. 836, doi. 10.1086/209019
- By:
- Publication type:
- Article
A CONSUMER-BASED METHODOLOGY FOR THE IDENTIFICATION OF NEW PRODUCT IDEAS.
- Published in:
- Management Science, 1974, v. 20, n. 6, p. 921, doi. 10.1287/mnsc.20.6.921
- By:
- Publication type:
- Article
Product Complements and Substitutes in the Real World: The Relevance of "Other Products".
- Published in:
- Journal of Marketing, 2004, v. 68, n. 1, p. 28, doi. 10.1509/jmkg.68.1.28.24032
- By:
- Publication type:
- Article
MARKET STRUCTURE ANALYSIS: HIERARCHICAL CLUSTERING OF PRODUCTS BASED ON SUBSTITUTION-IN-USE.
- Published in:
- Journal of Marketing, 1981, v. 45, n. 3, p. 38, doi. 10.1177/002224298104500303
- By:
- Publication type:
- Article
CUSTOMER-ORIENTED APPROACHES TO IDENTIFYING PRODUCT MARKETS.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 4, p. 8, doi. 10.2307/1250266
- By:
- Publication type:
- Article
An Approach to Incorporating Societal Preferences in Developing Corporate Action Strategies.
- Published in:
- California Management Review, 1973, v. 15, n. 4, p. 97, doi. 10.2307/41164466
- By:
- Publication type:
- Article
The Effect of Design and Estimation Program on Conjoint Utility Limits: A Comment.
- Published in:
- Marketing Research, 1991, v. 3, n. 1, p. 45
- By:
- Publication type:
- Article
Modeling Intercategory and Generational Dynamics for A Growing Information Technology Industry.
- Published in:
- Management Science, 2000, v. 46, n. 4, p. 496, doi. 10.1287/mnsc.46.4.496.12059
- By:
- Publication type:
- Article
Positive and Negative Effects of Brand Extension and Co-Branding.
- Published in:
- 1995
- By:
- Publication type:
- Proceeding
On the Transferability of Feature/Level Preferences Across Competing Products Serving the Same Purposes.
- Published in:
- Advances in Consumer Research, 1993, v. 20, n. 1, p. 389
- By:
- Publication type:
- Article
The Application of Prototypes and Categorization Theory in Marketing: Some Problems and Alternative Perspectives.
- Published in:
- Advances in Consumer Research, 1988, v. 15, n. 1, p. 280
- By:
- Publication type:
- Article
AN EXPLORATION STUDY OF THE INFLUENCES OF USAGE SITUATION ON PERCEPTIONS OF PRODUCT-MARKETS.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 32
- By:
- Publication type:
- Article