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- Title
Toward a Contingency Theory of Relating Management: Exploring Organization-Public Relationships (OPRs) in Conflicts.
- Authors
Yang Cheng; Fisk, Allison
- Abstract
This paper presents the theoretical rationale for a contingency theory of relating management. The purpose of building such a contingency approach is to assist organizations in assessing and managing the dynamics of relationships with their external and internal publics when conflicts arise. Through integrating interdisciplinary literature from public relations and conflict management, this theoretical framework argues that contingent organization-public relationships (COPRs) in the conflict management process are highly dynamic and complex. COPRs influence relationship qualities and depend on three main categories of antecedents, including predisposing, situational, and contextual elements. An up-to-date case about conflicts between Johnson & Johnson and its baby powder consumers was analyzed to illustrate propositions from the postulated theory. Implications of this article help to move public relations theory beyond static and microlevel measurements of relationships and add value to the conflict theory literature, which mainly focuses on intra-organizational or interpersonal conflicts
- Subjects
JOHNSON &; Johnson (Company); CONTINGENCY theory (Management); BABY powders; INTERPERSONAL conflict; CONFLICT management; RELATIONSHIP quality; CONFLICT theory
- Publication
Negotiation & Conflict Management Research, 2022, Vol 15, Issue 1, p32
- ISSN
1750-4708
- Publication type
Article