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- Title
THE ROLE OF CONSUMER CARE IN KOSOVO.
- Authors
Hasani, Bajram
- Abstract
Today’s top companies in various businesses are moving towards customer care and their loyalty because most markets are in their advanced stage where competition is increasing and the cost of attracting new customers has increased. As in the world economy in Kosovo in recent years we have seen an awareness of businesses about marketing and its perception. As a result, today in Kosovo we have a genuine marketing development, especially in businesses that are increasingly used in elaborating and presenting the services they offer in Kosovo. Customer care management is related to behavior, ethics and mutual communication in businesses. Marketing finds application in customer care by applying various forms of promotion and nowadays in particular the form of direct line.
- Subjects
KOSOVO (Republic); CUSTOMER loyalty; BUSINESS communication; MARKETING management; CONSUMER law; PUBLIC relations personnel
- Publication
Knowledge: International Journal, 2021, Vol 49, Issue 1, p85
- ISSN
2545-4439
- Publication type
Article