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- Title
Fusions et alliances dans la distribution: de la couverture territoriale à la coopétition.
- Authors
Vyt, Dany; Jara, Magali; Cliquet, Gérard
- Abstract
The objective of this paper is to measure the territorial challenges of mergers and acquisitions within large retailers' networks. The evolution of mergers in the retail field which moves from a competition to a coopetition, as well as the moving regulation context are first detailed. Using data from 3379 supermarkets and hypermarkets, we measure the spatial dispersion of 10 chains using relative entropy to quantify the territorial coverage contribution of alliances within the distribution networks. We study in detail the case of the failed merger between the Auchan Group and the U Group. We used relative entropy to quantify the contribution in terms of territorial coverage. Then, we compute the territorial stakes of mergers and acquisitions activity for large food retailers' networks. This research shows that stores' transfers remain in rare cases an effective lever for improving territorial coverage.
- Publication
Décisions Marketing, 2020, Issue 97, p125
- ISSN
0779-7389
- Publication type
Article
- DOI
10.7193/DM.097.125.142