Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleLa recherche en marketing dans un monde numérique.AuthorsTissier-Desbordes, Elisabeth; Giannelloni, Jean-LucPublicationDécisions Marketing, 2014, Issue 75, p5ISSN0779-7389Publication typeArticleDOI10.7193/DM.075.05.10