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- Title
The Impact of Web Site Campaigning on Traditional News Media and Public Information Processing.
- Authors
Ku, Gyotae; Kaid, Lynda Lee; Pfau, Michael
- Abstract
This study examined the impact of Web site campaigning on traditional news media agendas and on public opinion during the 2000 presidential election campaign. Based on an intermedia agenda-setting approach, this study demonstrated the direction of influence among three media in terms of the flow of information. An agenda-setting impact of Web site campaigning on the public was also identified.
- Subjects
POLITICAL campaigns; WEBSITES; HUMAN information processing; ELECTIONS; MASS media; PRACTICAL politics
- Publication
Journalism & Mass Communication Quarterly, 2003, Vol 80, Issue 3, p528
- ISSN
1077-6990
- Publication type
Article
- DOI
10.1177/107769900308000304