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- Title
Innovation as a Learning Process: EMBEDDING DESIGN THINKING.
- Authors
Beckman, Sara L.; Barry, Michael
- Abstract
The article discusses strategies for encouraging innovation through education and design of organizations and work spaces. Charles Owen of the Illinois Institute of Design proposed that design as a process has two phases: an analytical phase of finding and discovery, and a synthetic phase of invention and making. D.A. Kolb proposed a theory of learning that includes experiencing, reflecting, thinking and acting. The authors propose a combination of these theories that leads to innovation through observational or ethnographic research, creating frameworks for understanding data, analyzing new customer needs, and developing solutions or new products to meet those needs. The various learning styles appropriate for the different phases of innovation are discussed.
- Subjects
INNOVATIONS in business; INNOVATION management; CREATIVE ability in business; INDUSTRIAL design; OWEN, Charles; KOLB, David A., 1939-; MARKETING research
- Publication
California Management Review, 2007, Vol 50, Issue 1, p25
- ISSN
0008-1256
- Publication type
Article
- DOI
10.2307/41166415