We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Estratégias de comercialização do "Fubá da Paixão" produzido no Polo da Borborema, Paraíba.
- Authors
de Souza Laurentino, Laysa Gabryella; de Sousa Santos, Isleno Michel; dos Santos Lima de Brito, Alícia Nayana; Ferreira da Silva, Patrícia
- Abstract
Marketing strategies are fundamental in any business and it deals with all the actions that will be used to promote a brand, product or service and, consequently, attract more clients. The objective of this work was to analyze marketing strategies for the country produced with native foods. Used as a field research method, the data collection wave was conducted through visits and application of semi-structured interviews to farmers/feirantes da Feira Agroecológica in the municipality of Remígio, Paraíba. The products derived from transgenic milho are attracting diverse consumers aware and their commercialization stimulates the expansion of the planting of milho on the Borborema territory. Therefore, it is still restricted to only those cities that surround the Polo da Borborema involved in this activity, necessitating the adoption of strategies that broaden the opportunities of generating income for agricultural families, such as greater investment in dissemination and insertion in public policies.
- Subjects
PARAIBA (Brazil : State); GOVERNMENT policy; MARKETING strategy; SEMI-structured interviews; ACQUISITION of data; COMMERCIALIZATION
- Publication
Revista Verde de Agroecologia e Desenvolvimento Sustentável, 2021, Vol 16, Issue 2, p199
- ISSN
1981-8203
- Publication type
Article
- DOI
10.18378/rvads.v16i2.8384