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- Title
ENHANCE THE COMPETITIVENESS ANALYSIS FOR BED AND BREAKFAST EXPERIENCE SERVICE ON LEISURE AGRICULTURE.
- Authors
Ping-Shun Chen; Yu-Hui Chien; Chung Yuan; Ching-Chow Yang
- Abstract
The popularity of traveling stimulates the demand for accommodations and the growth of bed and breakfasts on leisure agriculture. In the competitive market of B & B services, how to outperform competitors has become an important issue that concerns the proprietors. Therefore, this research aims to identify the factors that contribute to improving the competitiveness of B & B services on leisure agriculture. In this research, the major findings of the key success factors in B & B viability using the Modified Delphi Method. Ten experts participated in supplying the raw data to which the Modified Delphi Method was then applied. The results show that the hardware, the quality of service, the environment and landscape, and the management are the aspects of key success factors for B & B services on leisure agriculture. In total there are 14 key success factors which may be divided into the four aspects.
- Subjects
BED &; breakfast accommodations; ECONOMIC competition; AGRITOURISM; BUSINESS success; DELPHI method
- Publication
International Journal of Organizational Innovation, 2016, Vol 8, Issue 3, p146
- ISSN
1943-1813
- Publication type
Article