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- Title
THE EVALUATION OF FIVE-STAR HOTEL: A CASE IN IRAN.
- Authors
I-Shuo Chen; Hashemkhani Zolfani, Sarfaraz; Rezaeiniya, Nahid; Hasan Aghdaie, Mohammad
- Abstract
Tourism industry is one of the major factors in the economy of many countries. Iran with historical culture and natural attraction has a good standing in tourism industry. Selecting the most appropriate hotel is a concern for travelers which requires assessment and analysis of several factors. Travelers who seek economical vacation opt for low quality hotels and do not care much about facilities, in the other words hotels with fewer stars. On the hand, the rich look for five-star hotels for whom luxury and facility is a top priority. In this regard, the main aim of this study is to evaluate the performance and to select the optimal five-star hotels in Iran. The results of this case study will benefit both tourism industry and international travelers alike. To do so, an integrated MCDM model based on analytic network process (ANP) and technique for order preference by similarity to ideal solution (TOPSIS) is utilized. We initially extracted critical evaluation indices (e.g. Hotel Facilities, Price, Room and Front desk, Service Quality, Security and Location) and further developed the evaluation structure for hotel industry in accordance with findings of current studies. Four five-star hotels are employed in this study: Esteghlal, Laleh, Homa, Espinas. The ANP is applied to find the weights among the proposed indices and to discover the interdependent relationships among indices. Besides, the TOPSIS is applied to rank four famous five star hotels in Tehran based on the result of ANP. As the results demonstrate, location is the most important index for customers and after that security, price, room and frontdesk, service quality and hotel facilities come respectively. According to there indices the ranking was as follow Esteghlal was first, Espinas came second followed by Homa and Laleh. Findings of this study can also be used for future research on performance evaluation of the hotels in general and can be a guideline for travelers to select the best hotel appropriate to their needs. The results can benefit managers of certain hotels to obtain an intellectual framework and to identify potential travelers.
- Subjects
IRAN; HEALTH resorts; TOURISM; QUALITY of service; HOSPITALITY industry customer services; ANALYTIC network process
- Publication
International Journal of Business & Society, 2012, Vol 13, Issue 3, p375
- ISSN
1511-6670
- Publication type
Article