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- Title
Transformation and diversification in the context of regulated industries: The case of Poste Italiane and PosteMobile.
- Authors
Sund, Kristian J.
- Abstract
This case describes the diversification of Poste Italiane, the Italian postal operator, into the mobile telecommunications market, with the launch of PosteMobile in 2007. The case starts by explaining the general context of transformation and modernisation of Poste Italiane. The case was written for use in a final year undergraduate strategy course but could be equally useful for postgraduate or MBA courses.
- Subjects
REGULATED industries; DIVERSIFICATION in industry; STRATEGIC planning; FINANCIAL liberalization; POSTE Italiane SpA; MODERNIZATION (Social science); TELECOMMUNICATION
- Publication
International Journal of Management Education (Oxford Brookes University), 2011, Vol 9, Issue 4, p77
- ISSN
1472-8117
- Publication type
Article
- DOI
10.3794/ijme.94.349