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- Title
Sentence Completion Test - Research and Inspirational Tool for Industrial Designer.
- Authors
Dumitrescu, Andrei
- Abstract
The traditional documentation techniques used by designers fail to capture the needs, expectations and interests of the subconscious of the targeted market segment. Sentence completion test is a technique that can identify these elements both at conscious level and subconscious level. The purpose of this research was to verify on a practical case the usefulness of the technique as a research and inspirational tool for designers and also to propose a test structure when applying the technique in the field of product aesthetics.
- Subjects
INDUSTRIAL design; INDUSTRIAL designers; MARKET segmentation; AESTHETICS; SENTENCE completion tests
- Publication
Technium, 2023, Vol 9, p1
- ISSN
2668-778X
- Publication type
Article
- DOI
10.47577/technium.v9i.8654