According to the Use Hypothesis, examples such as(1) life is ‘the farce which everybody has to perform’convey (among other things) a message to the effect that life is the farce which everybody has to perform, that is, information-content obtained from the customary contributions provided by the expressions within quotes. Apparently problematic from the point of view of the Use Hypothesis are cases such as(2) these are ‘subliminable’ ads