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- Title
INFORMATION SOURCES USED BY VISITORS LOOKING FOR DIFFERENT BENEFITS: THE CASE OF PORTOROŽ.
- Authors
Rudež, Helena Nemec; Sedmak, Gorazd; Bojnec, Štefan
- Abstract
This paper examines the information sources of visitors to Portorož for four identified distinct clusters of visitors. The study focused on using a single one source of information about Portorož regardless of the cluster to which the visitors belonged. The Internet and brochures were identified as the most important sources of information in general. The cluster defined as "well-being visitors" demonstrated a significantly different structure of information sources, relying predominantly on brochures and the Internet. Unlike first-time visitors, regular visitors indicated a relatively low percentage of Internet and brochure use.
- Subjects
PORTOROZ (Slovenia); SLOVENIA; INFORMATION resources; INTERNET; BROCHURES; MARKET segmentation
- Publication
Our Economy / Nase Gospodarstvo, 2012, Vol 58, Issue 3/4, p72
- ISSN
0547-3101
- Publication type
Article
- DOI
10.7549/ourecon.2012.3-4.07